Reebok BMHR

Art Direction / Brand Identity / Activation

It’s easy to say no to running a race. Now it’s even easier to say yes. Running competitively isn’t just for seasoned runners - when the race goes digital. The busiest of people can now join the global community of enthusiasts in a race to the finish line.

Reebok BMHR is a virtual race where anyone can simply register, run and submit their timings online. We were tasked to develop a full-fledge event identity from medal designs, finisher t-shirts to social media videos. Visuals were strongly rooted to inspire, energise and to bring the running community together.